Sellers benefit from using a REALTOR

According to the National Association of REALTORS the median home price for sellers who use a licensed agent is 16 percent higher than a home sold directly by the owner. Selling a home is a complex transaction that takes time, effort and expertise.

• A REALTOR can help set a realistic competitive price for the seller and figure the approximate net proceeds for the sale based on types of loans, the seller’s outstanding loan balance and closing costs.

• A REALTOR is familiar with the local home loan market, knows if seller assistance is advisable and can help a seller decide the type of financing that’s best to expedite the sale.

• REALTORS ensure potential buyers are “qualified” as to their affordable price range prior to showing them a seller’s home. 

• A REALTOR can list the seller’s home in a Multiple Listing Service (MLS) and can work with other REALTORS to assure the seller a wider range of prospective buyers.

• A REALTOR will advise prospects of all aspects and conditions of the seller’s home, even faults the seller doesn’t intend to fix. This will protect the seller from later objections.

• A REALTOR handles most all aspects of the selling process including: phone inquiries, making appointments, open houses and showings along with potential buyer follow-ups.

• A REALTOR is a skilled salesperson who knows how to merchandise a seller’s home efficiently. A REALTOR knows how to add sales appeal to a seller’s home at a low to moderate cost.

• If a REALTOR is the seller’s agent, he/she maintains objectivity in responding to criticisms by the buyer and in presenting offers and counter-offers until an agreement is reached.

• A REALTOR will familiarize the seller with the closing procedures in advance and often attend the event to explain any questions.

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